Capire's engagement approach helped develop and implement an effective internally driven change program


Organisational Alignment Project


The Organisational Alignment Project (OAP) is part of City of Launceston’s Organisational Cultural Roadmap which has been developed to enable the organisation to transition to its preferred and desired culture. Capire developed a comprehensive engagement approach with the overarching goal: engage with staff at all levels, to develop and implement an effective internally driven change program that is owned by the organisation.

Stage 1 of the OAP aimed to generate excitement and build connection between OAP and achieving Council’s vision. It involved the implementation of an internal communications campaign to inform staff about the rationale for OAP, build awareness of the project and its benefits, share timelines and provide an opportunity to participate in Stage 2.

Stage 2 formed the research stage via the delivery of a comprehensive engagement approach. This stage sought to hear from stakeholders about what Council needs to do to align the organisational structure, be fit for purpose, manage future challenges and deliver on Councils vision. Engagement approaches included a staff survey, staff group workshops, external workshops with Councillors, youth and public, staff drop in sessions, one-on-one staff discussions and unstructured submissions/emails.

Overall participation in the OAP was very high, with at least 69 per cent of the workforce participating in one or many of the engagement activities available. The outcomes of the engagement were shared with the City of Launceston staff and identification of priority actions needed to achieve the organisational vision will occur. In early June 2019 the implementation of identified actions commenced.

  • Client
    City of Launceston
  • Year Completed
  • Location