We conducted two focus groups, one with representatives from welfare agencies who support vulnerable communities, and one with representatives from Beyond Blue’s Voices, Speakers, and Volunteers programs. The objectives of the focus groups were to better understand Beyond Blue’s engaged and non-engaged communities’ interests, barriers, and preferred methods for engagement.
The focus groups involved a series of group discussions and activities that encouraged participants to discuss and reflect:
The format of the focus groups provided the participants with the opportunity to work in small and large groups, and to reflect on specific issues individually. Tools used to help facilitate the discussions included community member profiles and empathy mapping.
Capire delivered a final report with key insights and recommendations specifically related to working with key partner organisations and networks, as well as how to prioritise and further their reach and engagement.
The engagement findings informed the development of Beyond Blue’s Engagement Strategy which was launched in March 2020.
